Setting up your Facebook pixel in Shopify Essentially, the Facebook pixel tells you not only if your ads drove results but which specific audiences and pieces of creative those conversions came from. It shows you all the actions being taken by visitors coming to your website through your Facebook ads. The pixel is a tracking code you need to create within your Meta Business Suite account and then add to your website before you begin paying for ads. The Facebook pixel is the connection point between your Facebook ads and your website. It’s possible to boost a post or even set up an advertising campaign in Ads Manager, but without installing the Facebook pixel you won’t know whether an ad drove any sales on your website. One of the most common frustrations among new Facebook advertisers is understanding whether or not their ads actually worked. This is your advertising hub, where you can navigate to all the different areas of your business on Facebook. This can be done by choosing Ads in the left menu bar.įollow the prompts to create an ad account. Next, you’ll need to create or add an existing advertising account. To create your Meta Business Suite account, go to and click Create Account.įacebook will ask you for your business name, your Facebook business page ( create one first if you don't have one), your name, and your email address. Meta Business Suite is the section of Facebook that houses your Facebook ad account, business pages, and other tools you’ll need to run your ads. So, to start off on the right foot, you first want to ensure you set up your Meta Business Suite account correctly. Many of the people who give up on their Facebook advertising efforts do so because they set up their account incorrectly or become so overwhelmed by Facebook’s myriad ad options that they never make it to the point of actually running a campaign. Step 1: Set up your Meta Business Suite (formerly Facebook Business Manager) ![]() How to advertise on Facebook: A step-by-step guide to creating Facebook ads
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